FAQ's

1. Objectives

What do you want the video to achieve? In our initial meetings, we assist you in establishing clear and attainable objectives. Once this is done, a strategy and budget is recommended. Other items to be determine include...

• The purpose of the video?
• Target audience?
• Key messages/visuals?
• Key presenters? 
• Timeline?
• Budget restrictions?
• Is your video part of a campaign?
• How will you measure results? (ROI)

2. Pre-Production 

This is the most important stage of video production. Once we know what the objectives are and a strategy has been approved, we begin gathering elements that are essential in producing a corporate video. (scripting, storyboarding, determining filming location sites, gathering of photos, animation required, logos, selection of music, etc.) 

3. Production 

This is the stage where filming takes place.  We make sure each scene is to script and gather b-roll footage that are important during the editing stage. In the case of animation, production of wireframes are required for client approval, then final animation is created ready to edit together. 

4. Post Production

• Editing the Content 
• Sound Editing and Adding Music
• Adding Visual Effects
• Sound Mixing
• Colour correction

5. Marketing & Distribution 

• Establish and execute on how the video will be marketed and distributed. (Website, outbound messaging, social media, digital advertising, traditional media, cell phone marketing, etc.)

1. Set your objectives up front.

2. Gather the elements required and an overall concept, and once approved a script. 

3. Begin with a voice over and/or a series of text slides. 

4. Create a simple storyboard for further approval. 

5. Decide on a visual look for the video. (graphics play an important role in keep the audience's attention)

6. Decide on the animated look. (Simple, life-like, cartoon, technical, fun, etc.) 

7. Decide on the music required to accent key messaging. (dramatic, fun, pulsating, etc.)